SOFT LAUNCH & ENGAGEMENT SESSION WITH SARAWAK INDUSTRY PLAYERS IN CONJUNCTION WITH VISIT MALAYSIA 2020 0 4424

KUCHING, SARAWAK, 30 OCTOBER 2019 – Tourism malaysia has organised an Engagement Session with Sarawak tourism industry players and media representatives today to share its goals and objectives for the tourism industry of Sarawak in conjunction with the soft launch of Visit Malaysia 2020 in the state.

The networking programme, attended by about 100 industry players and media respresentatives from all over Sarawak, is a platform to bring together tourism operators with product operators and hoteliers as well as Tourism Malaysia under one roof to get the feedback and suggestions from everyone to enchance and improve the tourism industry of the state.

Tourism, Arts and Culture Minister, Daruk Mohamaddin bin Ketapi said, “This engagement session is a great platform for building close relationships and smart partnership between tourism industry players especially for new tourism products owners and hoteliers with goverment agencies, while contributing to the growth of the tourism industry in SARAWAK”

According to Datuk Mohamaddin, it is indeed timely for the goverment to leverage on this oppotunity while stepping up promotions of Visit Malaysia 2020, Malaysia aims to welcome 30 million tourists from all over the world next year to experience the beauty and wonders of Malaysia.

During the engagement session, Senior Deauty of Strategic Planning Division Tourism Malaysia, Zakaria bin Mohd. Nani has briefed the audiences on GAMELAN Malaysia, the Malaysian Tourism Promotion matching grant fund as well as market performance of Malaysia, then followed by a presentation by Tourism Malaysia’s Deputy Director General (Promotion), Dato’ Mohmed Razip bin Hasan on Visit Malaysia 2020.

GAMELAN, a RM5 milion special tourism fund is aimed at assisting tourism industry players in their international tourism promotion and marketing programmes to increase international tourist arrivals, while boosting domestic tourism.

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Borneo From Above Episode 2 – Serian 0 4015

BORNEO FROM ABOVE brings viewers on an adventure across the land of the Hornbills, Sarawak. The show will explore different interesting areas with arial views of their landscape, with history and backgrounds to allow the audience to have their own mini adventure with Borneo From Above all over Sarawak. Monuments, historical buildings, locations and stories, myths and legends that come together to form the individual and unique divisions, to form the land that we know now as Sarawak

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Pendapatan pelancongan Sarawak turun 68 peratus 0 3690

Pendapatan pelancongan Sarawak turun 68 peratus
KUCHING: Sarawak mengalami penurunan drastik 68 peratus pendapatan sektor pelancongan dalam tempoh Januari hingga September 2020 berbanding tempoh sama tahun lalu.
Ketua Pegawai Eksekutif Lembaga Pelancongan Sarawak (STB) Sharzede Datu Salleh Askor berkata, perkara itu dilihat akibat kesan pandemik COVID-19.
Menurutnya, Sarawak hanya menjana RM 2.78 bilion setakat September 2020 berbanding RM 8.67 bilion tahun sebelumnya.
“Nilai resit pelancongan kita sehingga kini adalah RM 2.78 bilion, Januari hingga September tahun ini. Tahun lalu lebih tinggi tetapi sasaran kami untuk tahun ini ialah RM 3.56 bilion,” ujar Sharzede ketika diwawancara khas di pejabatnya baru-baru ini.
Selari dengan itu, jumlah pelawat memasuki negeri itu juga telah menurun sebanyak 65 peratus iaitu sebanyak 1.15 juta setakat september 2020.
Jelas Sharzede, biarpun STB telah mengubah strategi dan sasaran pelawat kepada 1.4 juta, trend peningkatan kes COVID-19 seluruh negara pada waktu ini menyukarkannya untuk dicapai.
Tambahnya lagi, kaedah perniagaan dan pemasaran pemain industri yang tidak mengadaptasi keadaan semasa juga menjadi punca penurunan itu.
Justeru ujar beliau, bagi mengatasi masa yang mencabar ini, pemain industri perlu menerima norma baharu dan menyesuaikan perniagaan mereka dengan trend pasaran.
“Saya fikir kita harus berani berdepan fakta yang kita mesti berubah sama ada suka atau tidak. Kita harus mengubah cara menjalankan perniagaan. Ubah cara kita melihat perkara.
“Dan sekiranya anda memilih pasaran khusus yang anda mahukan dengan harga yang tinggi maka anda mesti memberikan perkhidmatan yang setimpal dengan jumlah itu. Orang ramai sangat celik, sangat sensitif terhadap harga sekarang terutama pada masa sukar ini,” katanya. – Astro Awani
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